Brown Admissions logging on to reach applicants

Online chatting through AIM Program used to reach out to prospective students

...The AIM networking program is set up to provide high school students a way of messaging current undergraduates with any questions they have about Brown. The Bruin Club asks volunteers to log on to AIM with an assigned Bruin Club screen name for two hours per business week.

"The benefit of the AIM Program is that it allows high school students the chance to chat with actual Brown students in real time and to ask questions that might otherwise go unanswered," said Elisha Anderson '98, associate director of the Office of Admission and the liaison between the Bruin Club and admission office...

...Greene said AIM is only a "small portion" of the program right now, but after a Web page redesign next week, the addition of a direct link on the admission office's Web site "will hopefully increase traffic this year."...

...The Bruin Club hopes to build on the AIM networking concept to cater to international students, Greene said...

Full Story: Bruin Club logging on to reach applicants Source: Brown Daily Herald, January 30th, 2008

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