E-commerce Advertising Manager/Analyst
Submitted by David Goldsmith on August 5, 2008 - 4:42pm.Category:
Organization:
Description
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Aidance Skincare is a Providence-based developer and international marketer of all-natural therapeutic skin care products. We are a small company experiencing steady growth. Our work environment is close-knit, exciting and entrepreneurial. Aidance Skincare products are currently sold direct to consumers in around 140 countries, in addition to resellers on three continents.
We are seeking a full-time E-commerce Advertising Manager/Analyst (Paid Search) to help develop and implement e-marketing strategies that drive revenue growth. This position requires a balance of applied creativity and analytical thinking. The candidate must demonstrate e-marketing savvy, creative ad copy writing, plus a proven ability to compile, analyze and interpret data to ensure that activities support the company’s Internet marketing objectives. Attention to cost-per-acquisition and profitability is vital.
Specific tasks include:
- Working collaboratively with web content manager and company management
- Developing online advertising strategies and programs, including writing and refining ad content, adding and refining keywords.
- Working with tools to maximize impressions, click-through and conversions while keeping cost-per-acquisition in check.
- Continuous compilation of data (search advertising programs; site statistics, etc.)
- Analysis of same (via PPC management tools, Excel, Access, etc)
- Identifying trends (+/-) and demands for changes in advertising program variables to impact (+) results (measured as cost per conversion of visitor to buyer)
- Analyzing competitor ads and strategies; Monitoring for click fraud
- Suggesting web content improvements to web content manager to improve impressions and conversions
- Running weekly trend reports
Background, skills and characteristics sought:
- College graduate with concentrations to support this job function (economics, marketing, applied statistics, etc.)
- 3+ years demonstrated relevant experience
- Highly organized
- Strong work ethic with ability to work independently and in teams
- Expert problem solving and analytical skills
- Proactive at identifying and responding to areas of need
This is a great opportunity for someone who thrives on professional challenges and continuous learning and is looking for a company with a very clear and important mission.
If you are driven from within you can do very well at Aidance Skincare. Compensation: mid 5-figures plus generous bonus formula and partial benefits.
Find additional company background at www.aidance.com and www.aidanceskincare.com.
To Apply
Send COVER LETTER and RESUME to David (Director of Business Development) at davidg@aidanceskincare.com. No phone calls please.



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