Founded in 1996, Traction® Software, Inc. (formerly Twisted Systems, Inc.) set out to eliminate the frustrating and costly inefficiencies in team communications and information management by creating a revolutionary web-based end-user hypertext journaling system. Traction TeamPage was first released in 1999 and, after commerical launch in July 2002, is the industry's first and leading Enterprise Blog software. The software is deployed in leading enterprises, universities and many branches of the U.S. Government.

Traction Software received funding from In-Q-Tel (the Venture arm of the CIA) in 2000 and raised a second round in 2002 with participation from In-Q-Tel, the Slater Center for Interactive Technologies and private investors.