Competition in the marketplace and in the media is tough. Work smart, be savvy, be creative –it makes a difference. Learn how to make the most of the products and services you offer, as well as the resources you have to get them seen and heard. Find out how to market your product, determine and refine your target audience, and reach customers with the right message in the right media. Learn effective, cost-efficient means of connecting with your audience. Lots of examples, ideas, and an opportunity to work on your own business needs.